Technologies — Swim Up Hill

Every Child Deserves to Be the Hero in Their Favorite Story

Swim Up Hill is building AI that turns published books into mirrors of identity.

A Future Where Every Book Reflects the Reader

What if your favorite story didn’t just speak to you—what if it became you?

The Swim Up Hill Technologies Division is pioneering an AI platform that transforms children’s books into personalized experiences. With a simple name input and facial scan, characters’ faces, names, and identities are updated in real time—placing the child at the center of the story.

This is more than personalization. It’s a tool for belonging. A bridge between imagination and identity.

How It Works

Upload Any Compatible Book

Whether it’s an indie favorite or a global bestseller, we work with published content already in circulation
Enter Name & Scan Face

A child simply types their name and takes a quick, secure facial scan via iPad or phone.
Book Transforms

All illustrations and name mentions adapt in real-time—creating a fully customized version of the story

Why We’re Doing This

“For most of my life, the books I loved didn’t look like me. This technology lets every kid see themselves not just as a reader—but as the hero.”

Jamal Hill, CEO & Creator

Designed for Publishers, Parents, and Partners
      Use Cases
      Parents who want stories to reflect their child’s true identity
Publishers seeking new life for backlist titles
Schools looking to diversify classroom reading
Authors wanting to extend global reach

    

      Why It’s Different
      Not limited to proprietary books—it adapts any published story
Works across race, gender, ability, age, and cultural identity
Built with ethical AI, no tokenization or generic templates

    

“Sammy Swims” to “Selena Swims”

Our first proof of concept uses Swim Up Hill’s own published book, Sammy Swims. With our tech, it becomes Selena Swims, Chris Swims, Amir Swims, or Yaretzi Swims—whoever picks up the book becomes the swimmer.

View Case Study